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Cheap New Cars:
Did You Know Every New Car Has a Secret Price?
When looking for discounts on a new car, using a referral service can help you shave hundreds, if not more, off the offered price at participating dealerships. Auto.com, Edmund.com or CarsDirect.com are good examples of legitimate referral sites where you can get good discounted prices on a car you want to buy by spending less than 30 minutes online. This is how it works: you go to an online referral site and give them certain information, such as what you are looking for, price range, where you live and your email address, and the site will email you a free referral to a nearby participating dealership. When using the referral code, you are given a preset discount off the purchase of your new car. Cooperating dealerships agree to give discounts to referral site users in exchange for the considerable extra business that’s often thrown their way from the referrals. These sites are free and discounts can be in the thousands.
One last trick you can put up your sleeve to squeeze an extra last minute discount out of the dealership is giving the salesperson a time limit. Make sure this is only done when you are ready to buy, have financing through the bank already and are ready to seal the deal. It’s human nature that in the first 30 minutes of a sale you will get all the leeway you’re going to get out the salesperson, so any longer than that and the salesperson is chipping away at your discounts by convincing you to add on unneeded plans and services that come with unneeded fees. Let the salesperson know up front that you intend on buying but you will not be held up more than 30 minutes to get the job done. This will not only eliminate many of those phony, “let me talk to my manager about this” walk-away tricks the selling profession has become so comically famous for, but it will cause the sales team to offer more than they normally would to close up a quick deal. Don’t be rude but be forceful as it’s your money. Take control of the situation and you can possibly make away like a bandit, shaving thousands in discounts on that new car you’ve been eying for months.
Don’t go at month’s end: Going to a dealer at the end of the month is not effective. People rush to buy during this period, so dealers have higher traffic and their own “supply” of customers. It’s more effective to go at the beginning of the month, especially on a sunny day when fewer people will venture into a dealership. Remember, salespeople love to start the month with high sales.
Make sure the final price is the final price: Compare apples with apples. Have all taxes and registration fees included in the final quote. I once had a really annoying dealer on the phone saying, “My final price is X,” and then he added the small registration and dealer fees that he said the “government” forces him to charge. If they charge it and I’m paying for it, put it in my final price. Ask them, “If I were to buy this car outright, and had to get a certified check to walk out with my car, what would the amount on the check say?”
Don’t fall for salespeople’s lies: The whole “I’m insulted” bit when you ask them to lower a quote they claim is already “low” is old and tired and you don’t have to accept it. One dealer had the audacity to tell me that his cost was only $300 below sticker price when I had the dealer cost in front of me that listed the dealer cost $2,800 below sticker price.
It’s all worth it
Remember that in the end, you end up with a car at a lower cost. Saving money is never a wasted effort, and that’s a good thing to keep in mind if you ever feel like incinerating every car salesperson you see.